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Shannon Crownover, SeaWeb (NGO)

Shannon Crownover Profile

Shannan Crownover

Shannon Crownover, a program director for SeaWeb, is managing European programs in support of ocean conservation and the sustainable seafood movement. For the past five years, she has managed the Caviar Emptor campaign to protect and restore endangered Caspian Sea sturgeon, source of black caviar. This program, a SeaWeb partnership with Natural Resources Defense Council and the University of Miami, has resulted in a ban on beluga caviar in the United States and a marketplace shift toward environmentally friendly farmed caviars. The campaign won the public relations industry's highest award, The Silver Anvil for public service. She is also directing a new campaign - L'Autre Caviar - in France, Belgium and Switzerland to raise awareness in Europe about this issue, as well as managing the Seafood Choices Alliance's European activities.

Crownover specializes in the development of strategic communications campaigns and, prior to joining SeaWeb, she provided counsel to a wide array of non-profit organizations, educational and cultural institutions, government and corporations. She was Senior Account Supervisor for Ruder Finn, a global PR firm, where over seven years she managed communications programs for Pepsi's 100th Anniversary; Operation Smile's World Journey of
Hope to South America, Europe, Africa and Asia; the United Nations' World Peace Summit of Religious Leaders in New York City; Governor of North Carolina's PSA campaign to recruit mentors for children; the U.S. Women's Open Golf Championship; and for Target Corporation's philanthropic efforts. She received a bachelor's degree in journalism from the University of North Carolina at Chapel Hill.